Stop thinking about tasks and develop a sense of scale
I’ve just returned from a week away on holiday where I had no internet connection at all. I had a lovely time, thank you very much for asking, but what happened while I was away is even more interesting. My new ebook was released,...
Playing gives your clients space to find you interesting
What is it that makes interesting things interesting? It’s a perennial media question, of course: capturing attention is the elusive route to audiences and money. But it’s also an ongoing – if under-expressed – business question. How do you make your business interesting to customers, and...
The most basic rule for pitching journalists
Tech journalists hand out PR tips like candy, yet it’s shocking how often startups completely forget the most basic rules when it comes to pitching.
One of the worst offences?
Bloating your pitch with buzzwords, clichés and bullsh*t.
