TUI AG share price is going don again. The TUI Group is in the undoubtedly greatest crisis of its existence. As a result of worldwide travel bans due to the corona pandemic, the vacation specialist’s operational business virtually came to a standstill. No surprise that the TUI share lost two-thirds of its value in just two months. But this week is a little different: hope came back – not only on the stock exchange.
Nine percent up then half percent down today.
After a closing price of only 3.15 euros last Friday, TUI’s share was already trading at 3.94 euros again on Wednesday at the close of trading. The premium was a good 10 percent that day alone. The investors may have been infected by a letter from the TUI boss to his employees: Fritz Joussen expects that the resumption of tourism in the Corona crisis will take place in stages. “An opening will probably take place gradually and regionally.For example, the Balearic Islands and Canary Islands will be able to receive guests earlier than the holiday regions on the Spanish mainland,” it says. According to the TUI boss, the focus of the season is likely to shift backwards.
Vacation countries are preparing for tourists
This assumption apparently is not based solely on the principle of hope: Greece, Cyprus, Bulgaria and Portugal have sought to talk to TUI and are preparing “very intensively for the return of tourists”, it says. However, it is still unclear when the first travel activities will start again. It was only at the end of last week that the group announced that TUI Germany would initially suspend the worldwide travel program until May 15. “However, we already have the certainty today that the Germans want to travel again as soon as this is possible,” said Hubert Kluske, Managing Director Sales and Marketing TUI Germany, confidently.
Should Investors Sell Immediately? Or is it worthwhile joining TUI?
How will TUI develop after the Corona crisis? Is your money safe in this stock? The answers to these questions and why you have to act now remains a big question.