Learn to play

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Playing gives your clients space to find you interesting What is it that makes interesting things interesting? It’s a perennial media question, of course: capturing attention is the elusive route to audiences and money. But it’s also an ongoing – if under-expressed – business question. How do you make your business interesting to customers, and...

Keep It Simple

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The most basic rule for pitching journalists Tech journalists hand out PR tips like candy, yet it’s shocking how often startups completely forget the most basic rules when it comes to pitching.   One of the worst offences?  Bloating your pitch with buzzwords, clichés and bullsh*t.